French advertising company JCDecaux as well as the city of Paris jointly developed Velib', a bicycle sharing system that was wildly popular. Despite Velib's public appeal, vandalism and theft led to ballooning operating costs-costs endured by JCDecaux alone.
On Two Wheels in Paris The Velib' Bicycle-Sharing Program (Supplement) Case Solution
The two parties preferred to renegotiate their contract, which might impact costs, revenue sharing, cost apportionment, as well as the operation of the system as a whole. Could the parties agree on a common strategy that will meet their goals, while still delivering a first class cycle sharing service to the city of Paris?
PUBLICATION DATE: December 05, 2011 PRODUCT #: 912023-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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