To optimize their effectiveness, color cases ought to be printed in color. The city of Paris and French advertising company JCDecaux jointly developed Velib', a bike sharing system that was extremely popular. Despite the public appeal of Velib, vandalism and theft led to ballooning operating costs-costs borne by JCDecaux alone.
On Two Wheels in Paris The Velib' Bicycle-Sharing Program Case Study Solution
The two parties preferred to renegotiate their contract, which will impact revenue sharing, costs, cost apportionment, as well as the operation of the system as a whole. Could the parties agree on a common strategy that will meet their objectives, while still delivering a first class bicycle sharing service to the city of Paris?
PUBLICATION DATE: December 05, 2011 PRODUCT #: 912022-HCC-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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