French advertising company JCDecaux and the city of Paris, jointly developed Vélib, the wildly popular bike sharing system. Despite public appeal Vélib, in vandalism and theft led to ballooning operating costs incurred JCDecaux alone. Both parties agreed to revise his contract, which will affect prices, income distribution, cost allocation, and operation of the system. Could the parties have agreed on a common strategy that would meet their goals, while providing a first-class bike sharing service in the city of Paris?
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by Peter A. Coles, Elena Corsi, Vincent Dessain Source: Harvard Business School 24 pages. Publication Date: December 5, 2011. Prod. #: 912022-PDF-ENG
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