Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris Award winner Prize Winner Case Solution
Abstract:
The case concentrates on an ingenious social networks method by L'Oréal Paris to "pay attention" to customers, then establish an item to satisfy customer requirements and sector it. The business associate with Google to track emerging designs and identify which (if any) would sustain. It leveraged social media when choosing how to place, release the item and call.
Pedagogical Goals:
The following goals can be pursued separately or in mix: 1) The best ways to harness social networks buzz to discover a customer requirement 2) How social networks promotes market knowing; Google and YouTube's function in recognizing trends 3) The best ways to determine fads versus sustaining trends 4) New Item Advancement utilizing social networks 5) Marketing execution
This is just an excerpt. This case is about Marketing
published: 23 Jun 2014
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