Cargill, Inc., the independently owned, U.S. based agribusiness firm, was one of the biggest sellers of palm oil in the world. Starting in 2007, the firm was targeted by the Rainforest Action Network (RAN), a non-governmental organization (NGO) that urged environmentalism.
RAN targeted Cargill because the creation of palm oil in nations like Malaysia and Indonesia ruined rainforests. RAN forced Cargill's customers including Nestle to demand palm oil produced by sustainable farming. Palm oil producers formed an industry observation body called the Roundtable on Sustainable Palm Oil (RSPO). A September 2011 statement of Indonesia's withdrawal from the RSPO warranted a reply from Cargill to battle the strident protest of RAN. The CEO of Cargill had to come up with a plan of action to react to RAN's demands.
PUBLICATION DATE: July 03, 2012 PRODUCT #: W12080-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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