Ocean Tomo's management team required to turn the business into the leading intermediary for intellectual property. Despite its noteworthy role in the international market, IP often underutilized by owners - hard to value, more difficult to trade, and stayed a notoriously illiquid advantage. CEO Jim Malackowski and his colleagues expected to capitalize on this inefficiency by operating and designing advanced marketplaces for intellectual property.
Ocean Tomo Building a Market for Intellectual Property Case Study Solution
Indeed, from its beginning, Ocean Tomo was intended as a "one-stop shop" for IP services, with five interrelated lines of business. Which of these services supplied the largest market opportunity for Ocean Tomo? How should the firm allocate its scarce resources (it had not sought external backing yet) in order to get the most leverage going forward?
PUBLICATION DATE: September 05, 2008 PRODUCT #: 709404-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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