Ocean Spray Cranberries, one of the most successful agricultural cooperatives of the country faces a number of complex environmental management issues associated with the use of water and wetland development. Because of federal and state laws wetlands, new wetlands to expand it became practically impossible to develop. In addition, to protect their valuable brand, Ocean Spray to do is reason to believe that his 800-producer owners use best environmental practices in water management and use of agricultural chemicals. One incident can lead to significant damage to the company. The case describes some of the innovative programs in order to promote best practices among loose knit community of producers. "Hide
by Richard HK Vietor, Fiona ES Murray Source: Harvard Business School 27 pages. Publication Date: January 13, 1994. Prod. #: 794088-PDF-ENG
Related Case Solutions & Analyses:
Firm Strategy Vignettes
How Reputation Affects Knowledge Sharing Among Colleagues
Monsanto: Helping Farmers Feed the World
The Business Case for Commitment to Diversity
The New Consumerism: Inequality Emulation and the Erosion of Well-Being
Practice of Active Private Equity Firms in Latin America
The Dynamis Fund: An Energy Hedge Fund
Ryder System Incorporation
Sloan and Harrison
Darden Capital Management–The Monticello Fund
