At the end of 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California company, products, explores its social media-based marketing program and its attempts to create a brand for the mass product. "Hide
by David E. Bell, Jose Alvarez, V., Mary Shelman, Michael Norris Source: Harvard Business School 34 pages. Publication Date: December 12, 2012. Prod. #: 513027-PDF-ENG
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