Chief Executive Officer (CEO) of large conglomerates health of consumers faced with a contradictory situation. Regular users of feminine hygiene products are outraged to learn that highly coveted product was finally discontinued. Can not find your favorite brand in stock, consumers create a website and place an online petition to boycott or, rather, "girlcott," all products made by the company. The company has already suffered a severe test of consumers, investors and the government, after more than a dozen experienced product recalls in recent years. The director must develop a strategy to deal with the mounting anger of consumers and public speculation, or the risk of adverse effects of combat, brand savvy, the population of female consumers. "Hide
by Mary Weil, Jana Seijts, Paul Bigus Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: October 25, 2012. Prod. #: W12282-PDF-ENG
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