The chief executive officer (CEO) of a sizable consumer health conglomerate faces a contentious scenario. Dedicated consumers of a feminine hygiene product are outraged when they discover that a highly coveted merchandise has been discontinued. Not able to find their favourite brand in stock, consumers create a web site and post on-line requests to boycott, or instead "girlcott," all products made by the company.
o.b The Case of the Missing Tampons Case Study Solution
The firm has already endured after having experienced more than a dozen product recalls in the past couple of years, serious investor, consumer and government inspection. The CEO needs to develop a strategy to handle the mounting consumer wrath and conjecture that is public, or risk the negative consequences of a militant, brand understanding, people of female consumers.
PUBLICATION DATE: October 25, 2012 PRODUCT #: W12282-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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