Nutricia Middle East and Africa region are moving from retail customer focus. Director General Ernest Vandenbussche must decide how to market infant formula milk is most effective in a region where media environment is much less rich than in other countries / sectors, in which managers are concerned about evaluating the effectiveness of their business. Among the most urgent decisions they need to make the size of Salesforce - a decision that must be made in the context of the business strategy, which is not yet fully defined. As Nutricia defines its strategy, it also has a definition of strategic management systems it will use to monitor and fine-tune the strategy forward. "Hide
on F. Asis Martinez-Jerez, Rachel Sha Source: Harvard Business School 26 pages. Publication Date: April 6, 2006. Prod. #: 106063-PDF-ENG
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