t was founded in February 2012 and the architect of Nurturing Green, a plants-as-gifts company, tackling an important business choice.
Nurturing Green Vows and Woes of an Entrepreneur (A) Case Solution
As he pondered the deal presented by an investment firm to him, he wondered about the wisdom of giving up 50 per cent control of his company in return for the investment firm's offer of $10 million in capital funding.
Would the investors take charge of the company out of his hands, or would they provide useful business expertise and crucial capital? Further, if he got the venture capital, how and where should he allocate the funds and his efforts to maximize the level of leverage his company could get from the inflow of capital? Should he invest in building warehouses to serve his customers by achieving lead times that are lesser? Should he invest in development and research to raise the knowledge capital of his company, or should he contemplate alternatives?
PUBLICATION DATE: September 05, 2012 PRODUCT #: W12182-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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