A three-year old private company, Nurturing Green that is trying to modify the present-giving culture of India by offering attractively packaged potted plants in place of the traditional candy or cut flower bouquets presented to friends, family and business associates on particular occasions. The creator of the startup is a young, passionate entrepreneur who's risking much to be able to grow his business. Now, it's the right time to revisit that deal and, although the company has been very successful, the owner is concerned that the investors will demand more control than he is willing or capable to meet and also a quicker growth focus.
Nurturing Green The Growth Dilemma (C) Case Study Solution
He is also worried about the long term, return on investment for the short as well as the sales outlook, monthly cash flows and worker inspiration and performance evaluation. Should he reply to the many requests, should he concentrate on developing the brand in new markets or to franchise the company? How can he enlarge business-to-business sales while also opening more shops in malls in all areas of the country to sell to customers? Will the new web site develop more online sales? The owner looks for a solution to continue growing while retaining control over his company as he prepares for a meeting with the auditors and investors. Deepak Pandit is affiliated with Management Development Institute.
PUBLICATION DATE: September 12, 2013 PRODUCT #: W13375-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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