Numico, the second largest baby food manufacturer in Europe, will refocus its strategy in key markets. Key policy changes - including the introduction of new products and the rationalization of production. To improve customer satisfaction and reduce costs, the company initiated two major projects, the first directed to the visibility of demand and inventory levels - and new practices of the supply chain to coordinate them with improved response time. Second overhaul production and distribution process, which includes a reduction in plant, product rationalization and shift production to Eastern Europe. The case looks at the problems in their implementation, the role of a key manager changes, and the future of the company. "Hide
by Carlos Cordon, Thomas E. Vollmann, Luis Vivanco Source: IMD 12 pages. Publication Date: January 1, 2004. Prod. #: IMD206-PDF-ENG
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