Numico, the second largest European producer of baby food, decided to refocus its strategy in its core markets, after the ill-fated invasion of the U.S. market vitamin, which left her with heavy losses. An integral part of this strategy is the launch of new and innovative products to previously untapped needs. The next task facing Numico and its first supplier of finished products during the launch of the first product in the new strategy. In 2004, EFMD Award. "Hide
by Carlos Cordon, Thomas E. Vollmann, Luis Vivanco Source: IMD 10 pages. Publication Date: January 1, 2004. Prod. #: IMD204-PDF-ENG
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