I-mode wireless Internet access is available in Japan, NTT DoCoMo. In just three years, the service has won more than 30 million customers and has achieved 60% market share of mobile internet in Japan, making it the most successful mobile data service in the world. Now the beginning of 2002 and Keiichi Enoki, managing director of I-MODE service NTT DoCoMo, to face two problems. On the domestic front, I-MODE must fend off two strong competitors, while managing the migration of existing customers I-MODE base for the new DoCoMo 3G (third generation) wireless services. In the international arena, the company needs to figure out a way to bring the I-MODE model for U.S. and European markets, where consumers are reluctant to adopt mobile Internet.
To enhance their effectiveness, color cases should be printed in color. "Hide
on Youngme Moon Source: Harvard Business School 25 pages. Publication Date: June 7, 2002. Prod. #: 502031-PDF-ENG
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