In just over 2 years, NTT DoCoMo, Japan's leading wireless telecommunications network provider, managed to win more than 30 million subscribers in the I-MODE, its mobile Internet. I-MODE is the first successful implementation of the convergence of the Internet and mobile telephony in the new industry. This article discusses the origins of the success of I-Mode, both in terms of technology strategy and NTT DoCoMo's business model and why Japan was a fruitful environment for the mobile Internet. He also examines whether the success of I-MODE provides global first-mover advantage in the plans of NTT DoCoMo, to use a strategic partnership to distribute I-MODE standard. "Hide
by John Ratliff Source: California Management Review 18 pages. Publication Date: April 1, 2002. Prod. #: CMR227-PDF-ENG
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