More like AirAsia, Malaysia Airlines, was transformed into a successful low-cost airline, through its well-defined business model. The emergence of airlines in Asia have led to more intense competition in the industry. During the formation of joint ventures throughout Asia, AirAsia is trying to take advantage of its Pan-Asia plan. However, with such a plan, the budget airline faces the risk of overexpansion. "Hide
by Joan Enric Ricart Costa, Daxue Wang Source: IESE 25 pages. Publication Date: May 26, 2005. Prod. #: IES123-PDF-ENG
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