In the year 2011, the industrial enzymes leader, the management of Novozymes, represented on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market.
Novozymes Cracking the Emerging Markets Code Case Study Solution
Novozymes, a technological innovation pioneer, was notable in the premium enzyme markets in China, but felt pressure from local low cost rivals in volume-powered, commoditized sections. Should Novozymes relate to local challengers? By competing on technological invention only in high-margin verticals? Or through a separate subsidiary company with a brand new low-cost business model for commoditized verticals?
PUBLICATION DATE: April 04, 2012 PRODUCT #: 112084-PDF-ENG
cThis is just an excerpt. This case is about STRATEGY & EXECUTION
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