IMD-3-2158 © 2010
Killing, Peter
Based in Copenhagen, Denmark, Novozymes was the primary enzyme manufacturer on the planet. As an outcome of its constant development and very close attention to client requirements, Novozymes was the enzymes market leader in every market where it contended. In addition to producing excellent monetary outcomes, Novozymes was, in the words of one observer, "on the ideal side of the green motion."
Novozymes A S Case Study Solution
In 2008/2009, Novozymes invested greatly in producing enzymes that might break down the hard fiber of corn stover, wood chips, lawns, and other such basic material to permit the industrial production of second-generation bioethanol. The target was that the enzymes to support the cellulosic procedure would be prepared by 2010, and in late 2009, the business was happy to state that they had actually reached their target. The significant concern on the mind of senior Novozymes supervisors in early 2010 was how to "kick start" the move towards major production of cellulosic ethanol by encouraging one or more of their American consumers to invest in a business scale cellulosic plant.
Subjects: Bio-ethanol; Expansion to USA; Strategic choice; Alliances; Partnerships; Technological innovation; Value constellation
Settings: Denmark ; Enzyme production; Biobusiness; Bioinnovation ; 2009 revenue US$1.5 billion; 5,000 employees ; 2008- 2009
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