Rio Tinto, a leading transnational mining company, signed a contract with the London Organizing Committee of the International Olympic Committee along with the Olympic Games to supply copper, silver and the gold for the medals to be rewarded at the London 2012 Olympic Games. Merely three months precedent to the opening ceremonies, a coalition of non-governmental organizations, titled Operation Greenwash Gold, along with labour unions in Canada, Australia and across the world representing millions of workers to protest Rio Tinto's alleged environmental, human rights and labour relations abuses.
Operation Greenwash Gold Rio Tinto and the Tainted Medals Case Study Solutions
Several damaging social media efforts aimed to get the Olympic committees to cancel Rio Tinto's contract were supplemented by street demonstrations in front of the business's headquarters during its annual general meeting. Rio Tinto's chief executive officer must choose a communications strategy to be able to respond to its already tarnished name.
PUBLICATION DATE: May 28, 2013 PRODUCT #: W13217-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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