This article describes the socially responsible investing, providing a brief history, a description of various socially responsible investment approaches and a review of individual players and institutions involved in the field of socially responsible investing. It was written to provide a background for the case study of Generation Investment Management. "Hide
by Sandra J. Sucher Daniela Beyersdorfer, Ian McKown Cornell 13 pages. Publication Date: February 19, 2009. Prod. #: 609060-PDF-ENG