The majority of new product ideas never make it to market. To put it differently, what are the characteristics of great opportunities for successful new services or products? This note is an ideal tool for introducing insights and research about product success rates.
Note on Sensing Opportunity Case Solution
This case can be taught in conjunction with the profile "A Private Genomics Business: 23andMe." This case is contained in Module 2 of the lessons Company Idea & Action.
PUBLICATION DATE: January 07, 2010 PRODUCT #: W90C08-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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