Note on Marketing Arithmetic and Related Marketing Terms Harvard Case Solution & Analysis

Pitch to be used at the beginning of the introductory marketing course to familiarize students with arithmetic methods, concepts and terms that are commonly used in the analysis of the first case the marketing year. "Hide
by Stephen H. Star, James L. Heskett, Theodore Levitt 7 pages. Publication Date: June 1, 1974. Prod. #: 574082-PDF-ENG

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