World Wide Web is a new, comprehensive marketing environment. It is the medium for direct marketing, retail and distribution, to deliver products and services elements for marketing research, and even the placement and testing prices. This note discusses the features of the environment. This contrasts with the older web, electronic media and assesses the Internet as a medium for conducting business. He studies the structure of the industry, which is to support the online marketing. "Hide
by John Deighton, John Barabino, Alison Berkley 16 pages. Publication Date: Dec 03, 1996. Prod. #: 597037-PDF-ENG
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