Note on International Licensing Harvard Case Solution & Analysis

Note on International Licensing Case Solution

Licensing is a technique for innovation transfer; and a method to internationalization that needs less time or depth of participation in foreign markets, compared with exports, joint endeavors, and foreign direct financial investment. This note takes a look at when licensing is used, threats connected with it, copyright rights, expenses of licensing, unappealing markets for licensing, and the significant components of the license contract.

This is just an excerpt. This case is about  GLOBAL BUSINESS

PUBLICATION DATE: January 17, 2017

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