Nordstrom: Expansion into Canada Case Solution

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: October 31, 2016

In August 2016, it had actually been practically 2 years considering that American style seller Nordstrom opened up its very first Canadian shop in Calgary. Nordstrom thought Canada to be a perfect place for its worldwide growth. Executives recognized the nation as a possible US$ 1 billion chance without any language barrier and a population with a greater typical earnings than in the United States. In spite of this luring possible market, Nordstrom executives went into Canada with a sluggish, conventional technique. Nordstrom dealt with sluggish financial development in Canada and strong competitors from other high-end sellers. Although Canada was an appealing possible market, increased competitors and an altering financial environment provided brand-new obstacles to the merchant's worldwide expansion strategy. How could Nordstrom discover victory in Canada? Won-Yong Oh is associated with University of Calgary.

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