Nopane is a proprietary product, which is sold in most parts of the United States. It faces significant competition. Brand manager conducts an experiment to determine the ad copy should be an emotional basis or rational basis. Data and related regression results are included. Useful for an introductory course in statistics, market research, and regression analysis. “Hide
by David E. Bell Source: HBS Premier Case Collection 4 pages. Publication Date: October 26, 1992. Prod. #: 893005-PDF-ENG
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