NonStop SL Yacht is a web site that provides e-commerce services to the mega-yacht industry. Originally planned to launch the founder NonStop yacht as an internet business. However, the success of this business model, is elusive and investors grow restless, as performance continues to lag behind the business plan. Significant pressure to improve the performance of the company was founded is considering various alternative business model that would allow it to capture value more effectively with the concept of continuous procurement of parts for high-end yachts. These options include the key decisions on the strategic positioning of the company and the relative advantages and disadvantages of pursuing strategic alliances with players at different points in the value chain industry. "Hide
by Charlene L. Nicholls-Nixon, Ken, Mark, Jordan Mitchell Source: Richard Ivey School of Business Foundation 21 pages. Publication Date: June 22, 2004. Prod. #: 903M35-PDF-ENG
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