Bob Phillips and Simon Caufield had merely ended their sketch of a business plan for Nomis Solutions, a start-up firm that planned to offer price-optimization alternatives to financial service firms. Nomis planned to make use of complex analytic techniques to help its customers to establish prices for deposits and consumer loans.
Nomis Solutions (B) Case Study Solution
Was there a market for services and the products that Nomis intended to offer? If so, how big was the market? What would persuade potential clients that Nomis product andservices would further add value?
PUBLICATION DATE: October 10, 2014 PRODUCT #: CU125-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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