Bob Phillips and Simon Caufield had only put the finishing touches on the business plan for Nomis Solutions, a primary company that intended to offer cost-optimization options to financial service firms. Nomis anticipated usage of sophisticated analytic techniques to assist its clients to set costs for deposits and consumer loans.
Nomis Solutions (A) Case Study Solution
Was there any marketplace for services and the products that Nomis intended to offer? If so, how large was the market? What would convince prospective clients that Nomis's merchandise and services would further add value?
PUBLICATION DATE: February 14, 2014 PRODUCT #: CU106-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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