The vice-president along with managing director, Nokia India, must determine whether to do an all-India introduction of Nokia's latest service offering for the emerging marketplaces called Nokia Lifetools (NLT).
The NLT pilot was very successful with consumer adoption and retention rates over 70 per cent, yet, offering services and programs that come directly loaded onto a handset was new for Nokia and put them in direct rivalry with service providers, and demanded them to produce a very differently abled supply strategy.
Nokia Life Tools A Strategic Innovation to Tap Into India's Rural and Newly Urban Population Case Study Solution
As they were also very important associates whose collaboration was key to the success of Nokia it could not avoid these significant stakeholders in the telecommunication value chain. The telecommunications sector could be shifted by successfully starting NLT in India globally. The choice confronting the vice-president is likely one of the very important business decisions he will make in his life.
PUBLICATION DATE: May 24, 2012 PRODUCT #: W11611-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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