The sample contained a mix of gender, age, education and income. It also comprised a mix of users and non-users of electronic cigarettes.
NJOY, Inc. Case Study Solution
In light of the consumer insights acquired from the ETCs, NJOY Inc. wants to leverage the results to conclude three particular issues and pave the company's way forward: How should NJOY sharpen its distinction from "big tobacco?" What further initiations would be needed in the center merchandise? How should NJOY position its main product for long-term success?
PUBLICATION DATE: July 21, 2015 PRODUCT #: W15309-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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