Describes complex target company Nissan value system in the context of new products. Based on the analysis of consumer life cycle and the contribution of research, Nissan conducts a comprehensive analysis of the cost components to determine whether the new model can be produced at a profit. Cost reduction measures then pursued both within and with suppliers to ensure that the model can be made to the target value. Target cost system plays a central role in maintaining the competitiveness of Nissan's controversial Japanese automotive market. "Hide
by Robin Cooper Source: Harvard Business School 20 pages. Publication Date: March 17, 1994. Prod. #: 194040-PDF-ENG
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