Nissan Motor Co., Ltd. (B): The Hakone Pilot Case Solution
Abstract:
Because dealership success is a crucial success element in the car market, Nissan chose to lead its Japanese dealerships to (1) enhance their expense structure, (2) enhance their management approaches, and (3) promote "consumer traffic" through much better marketing techniques. Numerous Nissan dealerships raised objections to this rates technique and, in order to persuade them, the business carries out the technique on a "pilot" basis, in Hakone, evaluating the method and, ideally, producing a display. The case consists of an in-depth conversation of the dealerships' "company design", enabling the class to examine the monetary effect of different tactical situations for both Nissan and its dealerships.
This is just an excerpt. This case is about Marketing
published: 10 Jan 2006
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