In the summer of 2008, Nipissing University announced their intent to start a men's varsity hockey team. Ever since that time, the enthusiasm had been mounting right through the halls of Nipissing University and within the local society of North Bay in Ontario. It had been a extensive and at times, testing journey to carry this team to end result, but with the assistance of a private group of shareholders, the Nipissing University Lakers men's varsity hockey team would conclusively hit the ice in the September of 2009 and kick-off a a great deal of anticipated opening season.
Nipissing University Varsity Hockey If We Build It Will They Come Case Study Solution
In January 2009 the Lakers Hockey promotion committee gathered to discuss how best to encourage this new team. The Lakers would be playing in North Bay's biggest recreational facility - Memorial Gardens, which had a total building capacity of 4,048. Their objectives were clear - optimize fan attendance and the coveted Lakers varsity hockey team would have to garner widespread support. With approximately nine months until the opening match, the promotion team focused on developing the best marketing plan to realize these aims. On March 2nd, they'd present their recommendations to the Lakers ownership group for final approval and enactment.
PUBLICATION DATE: December 01, 2011 PRODUCT #: NA0152-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Harlequin Romances–Poland (A)
Southwest Lumber Distributors
American Chemical Corp.
Poland Spring Bottling Corp.
Bargaining Strategies: Collaborative vs. Competitive Approaches
Fred Henderson
Running Head: General Electric
Hulu: An Evil Plot to Destroy the World?
Reverend Musical Instruments: Playing a Different Tune (C)
Kodak in China (C1)
