The award acknowledged the business as an ingenious design powerhouse that had actually challenged the dominating company design of the video game industry with its brand-new video game console, the Wii. The video game console industry typically went into a brand-new cycle every 5 to 6 years.
The business thought that the video game industry had actually been focusing far too much on existing players and entirely ignoring non-gamers who might well be the source for future development. Equipped with this understanding, Nintendo had actually established a drastically various strategy by producing the Wii, whose processing power was overshadowed by that of the PlayStation 3 and Xbox 360. Has the business actually interfered with the video game industry?
PUBLICATION DATE: February 10, 2009 PRODUCT #: HKU814-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
