The award acknowledged the business as an ingenious design powerhouse that had actually challenged the dominating company design of the video game industry with its brand-new video game console, the Wii. The video game console industry typically went into a brand-new cycle every 5 to 6 years.
Nintendo's Disruptive Strategy Implications for the Video Game Industry Case Study Solution
The business thought that the video game industry had actually been focusing far too much on existing players and entirely ignoring non-gamers who might well be the source for future development. Equipped with this understanding, Nintendo had actually established a drastically various strategy by producing the Wii, whose processing power was overshadowed by that of the PlayStation 3 and Xbox 360. Has the business actually interfered with the video game industry?
PUBLICATION DATE: February 10, 2009 PRODUCT #: HKU814-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION