In February 2011, Nintendo released a new stage in the evolution of the line DS handheld gaming device in Japan: Nintendo 3DS. Despite initial rave reviews about the new device, the sales figures were much lower than expected. In July 2011, Nintendo announced that the 3DS price cuts on a 30% increase in sales. At the same time, Nintendo president Satoru Iwata said the salary cuts for all directors Nintendo, starting with a 50% cut in their salaries. In October 2011, Nintendo predicted that the net loss for the year ending March 2012 will be U.S. $ 264 million for the first time in the 30-year history of the company. Back in 2006, Nintendo Wii broken video game industry, and in later years, Nintendo has been broken with the Microsoft Kinect and Sony PlayStation Move with, and Apple, and Google, with their game-changing products targeting the mobile industry. It still is not clear how Nintendo can turn around and return to the glorious few years after the release of Nintendo Wii game console and Nintendo DS portable game device. "Hide
by Ali Farhoomand, Shiu Kau Wong Source: University of Hong Kong, 17 pages. Publication Date: October 10, 2012. Prod. #: HKU982-PDF-ENG
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