Nin Jiom: Selling Traditional Chinese Medicine in Modern Hong Kong Case Solution
It was due tothe lucrative bulk selling of such an over the counter traditional Chinese medicine (TCM) that Nin Jiom prospered through decades of history.
Nin Jiom's focus to this earned an annual dollar volume of several hundred million Hong Kong dollars by 2000s to it. The firm managed to continue growing in mainland China and abroad. Did the products of Nin Jiom fit in an age when the Hong Kong and the Hong Kong authorities in addition to western people paid more attention to TCM than before? How did the company manage to keep its success as a TCM brand in Hong Kong that is modern?
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: March 19, 2004
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