NIKE'S GLOBAL WOMEN FITNESS Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

NIKE'S GLOBAL WOMEN FITNESS Case Solution

NIKE

Nike is a big name in the industry when it comes to sports-wear and apparel products.It has always been an organization which has focused and revolved its business activities around products and products innovation to offer to the market. Nike is a product oriented organization and has three primary business units, which focus on footwear, equipment and apparel.
The business activities of the company are never easy for the company to manage; they are presented with the challenge of working and coordinating across 12 calendars and different dimension and parameter of the market. Nike has been effectively developing products for four seasons of each year, which is a clear indication that the company has been involved in managing its operations with respect to multiple seasons at any given time.

With continuous production for all the seasons in year, the collaboration required to meet the standards of production stated by the company require efficient and significant collaboration across the organization. Nike is a global organization which has its operations running all across the borders and territories. Such expanded operations of the company are not easily manageable, as different regional teams may differ from others with respect to their priorities.

Nike is a matrix ed organization and it has efficiently utilized the business model to capitalize on the available opportunities available in the market. Over a good time span the company has been involved in discussion with respect to adding a gender to the matrix of the organization as a fourth dimension. Each time this addition to the matrix of the organization was discussed, the executives and the company as a whole decided against it. They believed that this would heavily increase the level of complexity of their operations, which is already very complex for them to manage. After a number of experiments, researches, analysis and trials, they decided to introduce its Global Women’s Fitness Division.

INITIATIVES

Before the company was reorganized there was an addition of a fourth dimension in its matrix business model of the company.The company should majorly focus on a number of standards, which should be made compulsory by it to be followed throughout the organization.

• Incentives

As the introduction of the fourth dimension is a brave move by the company, therefore a number of employees and executives have fought their way to convincing the company in entering the market of women’s fitness products. Appreciation should be made a compulsory trait by the organization, as this will increase and sustain the motivation levels of the working individuals of the department. Nike should make sure that it provides proper incentives to the women’s team as a token of appreciation for the extra effort and work it is putting in to increase and grow the new aspect of the organization.

• Effective Segregation of Duties

The operations of the company are widespread and complex as they require a higher level of management from the organization. The company should make sure that it does not confuse the employees and executives of the women’s team by not clearly stating them with their responsibilities and duties. Effective segregation of duties will adequately help the organization in adding value to its products. Defining proper roles and duties will sufficiently help and enhance the performance of the company.

• Employee Motivation

Employees of the newly introduced dimension will surely be facing a number of problems and issues with profitably operating their business activities with respect to the women’s fitness products, as they are new to this segment of the market. The company should make sure that they successfully and adequately keep their employees motivated by appreciation from their leader and managers. Highly motivated employees are more likely to achieve the organizational goals of the company at a comparatively rapid base.....................

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