Traces the evolution of Nike from 1987 to 1998. Through a series of eight questions destination, he explores how the company has created and sustained competitive advantage, and as a competitive advantage is reflected in the growth, profitability and performance shares. "Hide
by William E. Fruhan Source: Harvard Business School 15 pages. Publication Date: March 31, 1999. Prod. #: 299084-PDF-ENG
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