After returning to the CEO / COO job, Phil Knight makes a change in the strategy of Nike, the organization and management between 1983 and 1987, aimed at creating a Nike more responsive to the market. It takes the cost-cutting measures, and experiments with several management and organizational change. After a long struggle within the company, Knight ends with a hybrid matrix, the new management team, and a new strategy. Knight has made the right choice? Does he crushed entrepreneurial culture of Nike? Nike is ready for recovery? "Hide
Nike in Transition (B) Phil Knight Returns Case Solution
by Christopher A. Bartlett, Robert W. Lightfoot Source: Harvard Business School 22 pages. Publication Date: 06 May 1992. Prod. #: 392106-PDF-ENG
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