Garnier which was started in the USA in 2003 got a market share of 5.1% within a year. Pantene, which was the market leader in the United States in the shampoo category, found its market share decline from 22% to 20.5% during the same period. The steep drop in the market share worried Procter & Gamble, whoever owns the Pantene brand.
Nielsen Market Research for Pantene Case Study Solution
It wondered whether the drop was because of dearth of supply, or higher pricing or negative consumer understanding. It hired leading market research service - Nielsen to suggest marketing strategy and to identify the cause of decrease in market share. This instance elaborates on the research findings of Nielsen. Additionally, it traces the evolution of market research industry and in particular Nielsen. It describes the various research offerings of Nielsen.
PUBLICATION DATE: June 01, 2013 PRODUCT #: IMB419-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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