IMD-3-1648 © 2006
Bottger, Preston C.; Rädler, George
Nicolas G. Hayek; initially CEO and later on Chairman of the Swatch Group; is commonly understood as the hero of the Swiss watch industry. It discusses in information the business advancements of the Swatch Group; from Hayek's arrival at the business in the early 1980s to today.
Nicolas G. Hayek And The Swiss Watch Industry Business Leadership Over Two Decades Case Study Solution
Lots of people think of the Swatch Group as a manufacturer of low-cost; plastic watches with great marketing. By 2005; the Swatch Group was just one of the Group's 18 brand names. The Group owned some of the finest understood brand names in the industry; consisting of Blancpain; Brequet; Longines and Omega.
Subjects: Leadership; Entrepreneurship; Watch industry; Impact; Change management; Commitment; Strategy development; Transformation; General management
Settings: Switzerland; Worldwide; Watch; 20;000 employees; 1980-2005