With very few exceptions, the established producers award eventually begin to lose market share and profitability of the new, dynamic competitiors. These companies are responsible, to focus on its old strategy of success without regard to changes in the market. This is what happened to the Swiss watch industry as General Manager Swatch Nicolas G. Hayek turned it around. This case examines Hayek's commitment to change, his innovative vision, his charismatic leadership, his strategy alignment, and the actions that he took to align the organization to the new vision. "Hide
by John J. Gabarro, Dominic ED Zehnder Source: Harvard Business School 30 pages. Publication Date: June 17, 1994. Prod. #: 495005-PDF-ENG