News Corp. Case Solution
This case is about the smallest firm among a leading media and entertainment conglomerates in 2001, but it's the most comprehensive global presence. This case describes Murdoch has created a worldwide empire from one paper in Australia. News' important strengths comprise book and magazine publishing, movie and television production, satellite broadcast, television channels, and its paper companies. Additionally describes News' identifying running style and Murdoch's part in shaping the corporate culture.
News Corp. must now face three sets of questions. First, how significant is it for News Corp. to confirm a supply existence in the United States, and should it pursue a different strategy? How should it handle the deteriorating economics of two of its core companies: network television and papers?
This Case is about STRATEGY & EXECUTION
PUBLICATION DATE: April 04, 2002 PRODUCT #: 702425-PDF-ENG
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