Describes the creation and development of the corporation marketing of food. All of its after-tax profits donated to charity Paul Newman, a prominent actor and social entrepreneur. The company has grown to 100 million businesses and donated a total of $ 89 million to charity. He faces serious competitive and organizational problems. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by James E. Austin Source: Harvard Business School 18 pages. Publication Date: 07 Oct 1998. Prod. #: 399052-PDF-ENG
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