NEWAD: The Digital Signage Opportunity Harvard Case Solution & Analysis

Cofounder NEWAD, media company, is considering expanding the scope of the traditional society places on the basis of cards and board advertising Digital Signage. Digital signage allows you to expand your business NEWAD author. However, the co-founder of wonder about the high fixed costs of entry of this type of advertising business and how much the company would have to charge to make a profit. "Hide
by Stewart Thornhill, Ken, Mark, Jordan Mitchell Source: Richard Ivey School of Business Foundation 6 pages. Publication Date: October 17, 2006. Prod. #: 906M87-PDF-ENG

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