Together found NEWAD, a media company with $ 10 million in income, it is an interesting opportunity for a major tobacco company: exclusive access to 3,000 seats for the sampling program of tobacco. Although this will bring new opportunities for the potential $ 4 million in income, the demand for exclusivity threatens NEWAD relationship with two other producers of tobacco. In coming to a decision, co-founder should consider both short-and long-term consequences, corporate framework and resource allocation. "Hide
by Stewart Thornhill, Ken Mark Source: Richard Ivey School of Business Foundation 2 pages. Publication Date: August 30, 2006. Prod. #: 906M02-PDF-ENG
