Describes the background leading to the development of an advertising campaign to help prevent AIDS in New York. Three television networks, but for different reasons to abandon the campaign, to the horror of Saatchi & Saatchi executives. "Hide
by V. Kasturi Rangan, Sohel Karim Source: Harvard Business School 21 pages. Publication Date: March 9, 1990. Prod. #: 590036-PDF-ENG
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